Our history

It all began in 1991 on a bike. Charged with a passion for motorcycles, our founder, Joan Rojas, sought to find a solution to keep his neck and head protected on his cross-country rides. Plucking from his knowledge of tubular knitting, he churned out the first BUFF® headwear product, focusing on supreme craftsmanship, and tested it as he traveled the length of the Pyrenees. BUFF®, short for bufanda, which means “scarf” in Spanish, was born. 

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Partnering with superior manufacturers of raw materials, over the past 25 years, BUFF® has premiered and innovated the tubular headwear category. Our company-owned factory, which is located downstairs of our headquarters in Spain, allows us to ensure that, start to finish, excellence is built into every product. 

Today, just as then, BUFF® headwear is a product built on this ethos of quality; it’s in the marrow of our company. 

Technology has progressed and the industry of textiles has moved into a new age, and we have evolved with it. While we incorporate state-of-the-art fabric technologies, like COOLMAX® and Polygeine®, into our products, we stick to our heritage of quality and reliability. It’s these time-tested qualities that athletes and outdoor enthusiasts from an array of sports depend on, and why BUFF® is the original multifunctional headwear. 

We invite you to become part of the BUFF® revolution. See for yourself why BUFF® headwear is the perfect accessory for any outdoor activity.